Opinion piece on behavioural advertising and cookies

I have an opinion piece in this week’s edition of Computing magazine. The article is based on my blog a couple of months ago following my experience with the hotels.com and Guardian websites.

What do you think? Is transparency and information about behavioural advertising an issue? Did you know how it would work when you accepted the cookie, or do you not care? Add your opinion in the commments.

1 Response to “Opinion piece on behavioural advertising and cookies”


  1. 1 Gavin Henry January 13, 2012 at 12:42 am

    The only way this can work is if you get a cookie, and then the site that runs the Google ad code sees that cookie, it should issue a popup or alert asking you if it’s OK to use this data to serve up targeted ads. If you say no it just serves normal ads.


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