Techblogger article on the regulation of online marketing and social media

I have an article in this month’s edition of The Grocer, looking at recent changes to the regulation of non-paid for online advertising.

Non-paid for advertising (such as an organisation’s own website, or its use of social media networks) now comes within the remit of the Advertising Standards Agency (ASA).

The ASA has issued a number of decisions which emphasise that the same rules that apply to paid-for offline advertising also apply to the use of social media and websites. Whilst this article looks at decisions involving companies in the food and drink industry, the principles behind the decisions are applicable to all organisations.

You can read the article by following this link.

Victoria Moore

1 Response to “Techblogger article on the regulation of online marketing and social media”


  1. 1 thyredtn May 24, 2012 at 10:35 am

    Hi,
    Great info..Thanks to google, brought me here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Twitter: @BrodiesTechBlog feed

February 2012
M T W T F S S
« Jan   Mar »
 12345
6789101112
13141516171819
20212223242526
272829  

%d bloggers like this: