Brodies launches Intellectual Property survey on how organisations value their intellectual assets

In conjunction with ADS, SCDI and ScotlandIS, Brodies is launching a 60 second survey to identify how key intellectual property (IP) assets are dealt with and the IP issues which matter most to businesses today. We want to hear your views and appreciate your participation.

Year on year investment in the UK in intangible assets such as IP is higher than investment in traditional physical assets such as machinery or premises. IP rights, whether to a brand, design or manufacturing process, are often the most valuable asset that a business owns.

For any business to maintain a competitive advantage in the marketplace and maximise the return on investment, IP rights require to be properly managed or they will simply go to waste. Are you confident that you are making the most of your IP?

Please click here to take part (anonymously) in our 60-second survey and let us know what matters most to you in intellectual property.

We look forward to sharing the results with you.

Thanks for taking part!

Robert Buchan

PS here is our launch advert from this morning’s edition of The Herald. Use the QR code or the link above to let us know your views:

Brodies advert in The Herald 20 June 2012 launching the IP survey

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