Let the Games begin – but beware of the brand!

My colleague Robert Buchan and I have written an article on the current hot topic of brand protection of the London Olympics. 

The article looks at the wide ranging law in place to prevent non sponsors from seeking to associate themselves with the London Olympics.  In particular, the article will be of interest to any businesses or individuals who are hosting any Olympic themed events or who are thinking about issuing any promotional material which refers (even discretely!) to the Olympics.

You can read the full article on the Brodies’ website here.

How do you deal with the IP issues? Let us know by taking part in our survey on how organisations value and exploit their intellectual assets.  

Mark Cruickshank

0 Responses to “Let the Games begin – but beware of the brand!”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Twitter: @BrodiesTechBlog feed

July 2012
M T W T F S S
« Jun   Aug »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

%d bloggers like this: