A deep fried Mars a day…… TechBlogger quoted in BBC News story

Scotland is famous for many culinary delights, including haggis, Irn Bru and of course the deep fried Mars bar. 

According to press reports a few months ago, the Carron Fish Bar in Stonehaven (which claims to have created the latter deep fried delicacy) was considering applying for Protected Geoographical Indication status (on which my colleague John McGonagle has blogged previously). 

The deep fried Mars bar story has caused quite a stir in the media, following news earlier this week that Mars, manufacturer of the Mars bar (and owner of various trade marks, including “Mars” and “Mars bar”) had written to the owners of the Carron to ask them to post a disclaimer on their menu, distancing the confectionary company from any endorsement of the a snack not in-keeping with Mars’ “commitment to promoting healthy, active lifestyles”.

The story raises a number of interesting intellectual property law issues, and I appeared on BBC Radio Scotland’s Newsdrive Programme on Wednesday 5 September 2012 to discuss these.

To find out more, you can listen to the broadcast here (it starts at 21.30 minutes). My comments were also picked up and quoted in a BBC News online article here.

The story is a good lesson in the importance of understanding what intellectual property a business owns or uses. In this case, the Carron has got some good publicity out of the PGI application, but has also now attracted the attention of Mars’ lawyers.

To find out more about intellectual property rights, download our free guide to protecting your IP, or come along to our forthcoming seminars, where we’ll be discussing what businesses can do to maximise the value of and return from their investment in IP.

Mark Cruickshank

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